Serve as the execution engine of marketing initiatives, driving marketing campaigns and projects to completion, ensuring that all channels of communication are coordinated, accurate, and on brand. Coordinate among members of the marketing team to ensure that projects are moving forward on budget and on time.
Conduct research, such as competitive analyses, individual interviews, marketing budget allocation opportunities, and trends in higher education and marketing.
Write copy to meet various campaign needs, such as postcard copy, digital ads, emails, brochures, content offers, fundraising appeals, and web pages. Develop website content on an ongoing basis to enhance the value proposition and growth of organic website traffic.
Support the building of marketing mixes for budget allocation, and ensure that academic departments, enrollment, and marketing are executing on their roles within the marketing plans.
Support marketing automation efforts and lead nurturing processes through email,