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 Fundraising-Marketing-PR
 Job Title   Posting Date   Organization

Marketing Specialist

  5/8/2018   Point Loma Nazarene University
 Job Description        

Serve as the execution engine of marketing initiatives, driving marketing campaigns and projects to completion, ensuring that all channels of communication are coordinated, accurate, and on brand. Coordinate among members of the marketing team to ensure that projects are moving forward on budget and on time. Conduct research, such as competitive analyses, individual interviews, marketing budget allocation opportunities, and trends in higher education and marketing. Write copy to meet various campaign needs, such as postcard copy, digital ads, emails, brochures, content offers, fundraising appeals, and web pages. Develop website content on an ongoing basis to enhance the value proposition and growth of organic website traffic. Support the building of marketing mixes for budget allocation, and ensure that academic departments, enrollment, and marketing are executing on their roles within the marketing plans. Support marketing automation efforts and lead nurturing processes through email,

 

 Qualifications        

B.A. in marketing or communication Strong marketing-minded writing skills and a personal desire to write for marketing purposes Ability to manage a lot of moving parts in a fast-paced environment Strong attention to detail and critical thinking skills Broad knowledge of marketing principles and a desire to learn and stay on top of trends Experience working in a Content Management System and/or Wordpress making content edits and changes a plus

 

 Additional Information        

To apply for this position, please go to PLNU's career site at https://pointloma.wd1.myworkdayjobs.com/PLNUCareers/

 

 Contact   Fax to:   Email Inquiries to:

Human Resources Department

  (619) 849-2579   HumanResources@pointloma.edu

 

 

 
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