Marketing and Communications Coordinator

The Museum of Photographic Arts (MoPA) seeks an energetic, resourceful and detail oriented individual with strong communication and project management skills for the position of Marketing and Communications Coordinator, implementing a streamlined, cohesive and focused marketing plan that integrates traditional print, online, social media and public relations strategies. Primary responsibilities include, but are not limited to: • Manage production on all print, online, digital, and out-of-home collateral materials including exhibition announcements, brochures, print ads, eblasts, signage and promotional postcards. Write, design, and produce majority of collateral. Hire and manage workflow of freelance and in-house designers when needed, or when budgets permit. • Manage print production through bidding, transferring files, proofing, press check and delivery. Build and maintain printing budgets and schedule to ensure that projects are delivered on time and on budget. • Manage correspondence with mailing house to coordinate museum collateral mailings. • Advise across all museum departments to develop communications strategies and execution marketing plans to maximize audience reach, grow museum’s admissions and attendance for programs, and elevate public awareness of museum’s endeavors. • Act as primary brand steward to maintain integrity and strength of MoPA’s brand. Maintain updated style guide for the organization. • Manage and develop content for museum’s social media sites: Facebook, Twitter and Flickr. • Manage content and maintain timely upkeep on three museum-related websites: mopa.org, popthursdays.com, and mopavintage.org, so that websites may be used as a tool for the Board, staff, members, volunteers, and the general public. Maintain the websites to reflect the high standards of all museum publications. Work with staff to develop and implement new website technologies and features (i.e. Podcasts, collection digitization) to enhance the sites and improve access to the museum resources. • Facilitate museum communication with members and general public. Design, write and distribute monthly email newsletters and other email marketing initiatives using Constant Contact web software. • Determine and maintain schedule of press release deadlines. Keep staff aware of deadlines to encourage a timely transfer of information. • Plan and administer all public relations and marketing/advertising campaigns for the museum and its programming. • Draft and edit all press releases, pitch letters and fact sheets. Liaise with various media outlets to pitch and develop stories to successfully garner local, national and international media endorsements for exhibitions and programs in multiple media platforms including newspaper, magazine, TV, radio and online coverage. • Implement and execute successful affiliate marketing programs with other San Diego institutions and organizations to share and leverage audiences, increase partnerships and support, and increase overall visibility to target audiences. • Represent museum in various networking and partner events including the Balboa Park PR & Marketing Committee and the San Diego Museum Council. • Maintain ACT!, public relations database. • Maintain press clippings and tract marketing results. • Develop and upkeep reports for website traffic using Google Analytics. • Provide support for in-house special events as needed, included working and attending events. • Supervise one or two marketing interns each academic semester. • Other tasks as determined by the Associate Director of Development. This job description is intended as a guide to the general job responsibilities and is not inclusive of every duty the employee is expected to perform. MoPA is an Equal Opportunity Employer.

Strong organizational and interpersonal skills, the ability to work both independently and as a member of a team, flexibility, and enthusiasm are required. The candidate must possess: • Minimum 3 years experience in marketing communications, preferably with an arts or non-profit organization. • Bachelor’s degree required, preferably in Marketing, Public Relations, or Communications. • Extensive knowledge and expertise of software pertinent to the position, including but not limited to Photoshop, InDesign, ACT!, Dreamweaver, Outlook, Word, and Excel. • Candidate must be a team player, self-starter, extremely resourceful, detail oriented, and superbly organized. • Excellent writing and communication skills are required. • Ability to work occasional evenings and weekends.

Status: Salaried Salary: from $36,000 - $40,000 Benefits: 90% Health, Dental, Vision, and Life Insurance. 10 days vacation, 12 days sick, 11 holidays Start Date: February 22, 2010 Reports to: Associate Director of Development Supervises: Interns Application procedure: Submit the following: • Cover letter • Resume • Writing and design samples • List of three professional references Mail or fax to: Associate Director of Development, Museum of Photographic Arts, 1649 El Prado, San Diego CA 92101. Fax: 619-238-8777. No Recruiters. Please note salary. PLEASE NO TELEPHONE CALLS OR EMAILS.

Associate Director of Development